Posts Tagged ‘Adidas’

 

With Olympic fever gripping the nation, and everyone excited about London taking centre stage for summer 2012, it’s no wonder that emotions were running high for the unveiling of Stella McCartney’s eagerly anticipated Olympic Team GB kit.

Following its launch, a high-profile fashion bust-up ensued – all to do with the abundance of blue and, crucially, real lack of red in a kit that is supposed to take inspiration from the British National flag. Whilst the critics remain divided, the athletes seem happy – and it’s not hard to see why. Whilst the kit utilises the latest technologies in both material and design, it’s abstract, interesting and – love it or hate it – undeniably slick. It really flies the flag for British fashion – even if that flag isn’t traditionally red, white and blue.

 

 

Whilst we can only speculate as to why Stella’s collection has provoked such a strong reaction, the kit’s brash modernism could be one theory. Many felt that a real heritage feel was needed when it came to the important national uniforms – think Ralph Lauren’s classically cool 20′s-style outfits for Wimbledon, or Jaeger’s regal red jackets for the staff at Kensington Palace. They wanted a wardrobe that is thoroughly British in design – albeit with a little tongue-in-cheek attitude. And whilst Stella McCartney is at the pinnacle of UK cool, the Olympic kit is perhaps just a little too obscure to truly capture the heart of the nation.

 

 

The designs are cool and contemporary and wouldn’t look out of place in any adidas Originals collection. But like Matthew Dent’s designs for The Royal Mint in 2008 – a jigsaw design which provoked widespread dissatisfaction by using parts of the old to create something new and inventive – McCartney’s kit is so fashion-forward that it may just take a bit of getting used to.

 

Retro sportswear will always be a favourite – with street-style heavily influenced by looks from the past – whilst futuristic trends will take time to catch on. Whilst retro might have been the easy route to instant approval for Stella, her brave decision to look forward instead of back will hopefully ensure a long-lasting, original and memorable kit for the Olympic Games and beyond. Her work should stand as an inspiration to sportswear labels across the country, and remind designers that – for 2012 at least – London is the city setting the benchmark for the rest of the world.

 

 Disclaimer: This was a sponsored post written for truequeen.com

 

 

 

 

 

 

 

These a bomb diggy…. for $430 Y-3 and Adidas collaborated to make music.  These are attainable,  might take 2 pay cheques but definitely splurge worthy in my eyes…

Would you splurge on a pair of these?

One more color after you hit it

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