Joan  Smalls a Puerto Rican top model has landed a beauty contract with beauty mavin’s Estée Lauder.  She joins asian model Liu Wen as the diversification of the label continues to grow to encompass a broader market.

Congrats Joan!

“Obviously she’s beautiful,” says Aerin Lauder, senior vice president and creative director for the brand, “but she’s confident, happy, elegant, well-spoken, and grown-up—and it really comes through in her pictures. When we pick someone to represent the brand, it’s about her personality, too. It’s not just the face. You find yourself not being intimidated by her beauty, but drawn in by her warmth.”

Check out more pics of Joan after the jump

Check out some pics of Joan in Vogue here

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